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Using speed matching to recruit new volunteers

Abstract: 

Volunteer speed matching mimics the concept of speed dating — with three-minute interactions between selected organizations and potential volunteers. The results are volunteers who want to be where they are, and a faster and more efficient way to recruit. This practice provides the steps to implement a successful volunteer speed matching event.

Issue

Traditional volunteer recruitment fairs take a lot of time to plan, set up, and carry out; they can cost a significant amount of money; they don't always provide the right structure to really interact with prospects; and sometimes they result in too few volunteers actually recruited.

Action

Take the following steps to orchestrate a successful volunteer speed matching experience for your program:

PLANNING

1) Audience and Partner Identification

  • Determine your audience, and then partner with an appropriately targeted local organization (e.g., young-professionals group, club, company, or faith-based organization).
  • Craft an MOU (memorandum of understanding) to spell out the responsibilities of the sponsoring organization.
  • From 20 to 60 volunteers are needed for the speed-matching process to be successful and fun, so be certain to obtain RSVPs from potential participants.

2) Time and Place

  • The venue should be a comfortable casual atmosphere with a large open space.
  • After-work hours are best: 6:00–8:00 p.m. is recommended.
  • Plan to offer food and beverages to make the event more enticing.
  • Provide each volunteer with a bag to collect materials during the speed-matching; if possible, also provide one high-quality giveaway.

3) Volunteer Opportunities

  • For HandsOn Action Centers, for RSVPs, or for an event sponsored within a single organization: Pre-select 20 organizations with opportunities that will appeal to your audience.
  • Opportunities should be the best of your best... and they should be fun!
  • Evening, weekend, group, one-time, and on-going opportunities are popular.
  • Each agency or opportunity must be represented by an engaging and entertaining person.
  • RSVPs from agencies are critical.

4) Agency Participation

  • Agencies should bring one to two representatives — paid staff or volunteers who are excited to connect with the audience. Note: Coach the representatives ahead of time on how to best identify your audience.
  • Representatives should bring no more than one handout — no exceptions.
  • Agencies should keep the elevator pitch to 30 seconds — no longer.
  • Ensure representatives bring business cards with up-to-date contact information.

5) Additional Tips

  • Find an interesting, concise speaker who will welcome the group; ideally, the speaker should represent or "look like" your volunteer participants.
  • Plan to bring at least four event assistants.

EVENT DAY

1) Supplies and Tools

  • Cowbell or other loud indicator that rotation is happening
  • Scorecards for volunteers, with names of agencies and/or volunteer opportunities
  • Stopwatch
  • Camera (take lots of photos!)

2) Speed-Matching Format and Rules

  • Have 1–3 volunteers at each table (depending on overall group size).
  • No table should be empty at the outset; visit all tables to make sure they are filled up.
  • All volunteers move in the same direction at the rotation bell. Move quickly!
  • Agency representatives and volunteers should spend 30 seconds each introducing themselves; the rest of the three minutes is for questions.
  • If a volunteer wants to be contacted later, he/she circles that agency's name on the scorecard.

3) Sample Structure/Agenda

  • 6:00–6:20 — Registration, drinks and snacks, networking opportunity
  • 6:20–6:30 — Introduction:

- Welcome all participants.
- Acknowledge the sponsoring organization and partner.
- Explain the format and rules of the event (see #2 above).
- Send volunteers and agency representatives to their stations.

  • 6:30–7:45 — Speed-matching:

- Each "date" lasts three minutes; depending on the size of the group, allow 30 seconds to one minute for rotation between "dates."

  • 7:45–7:55 — Closing comments:

- Thank everyone for attending.
- Acknowledge the agencies (as a group) for their participation.
- Remind volunteers where to turn in their scorecards before they leave.
- Capture a group photo of the agency representatives and the volunteers all together.
- Allow attendees to mill around and chat as everyone prepares to depart.

EVENT FOLLOW-UP

  • Follow up with potential volunteers immediately:

- E-mail volunteers to thank them for their participation; include contact information for agencies they were interested in.
- E-mail agency representatives to share names and contact information for volunteers who have indicated an interest in a "second date."
- E-mail evaluations to both volunteers and agency representatives.

  • Send out a press release (including a photo) the day after the event.
  • Post event photos online, and forward the link to all volunteers and participating agencies.
  • Track your "matches"— who volunteered?
  • Ask for testimonials from volunteers and agency representatives.
Outcome

Speed matching has been shown to be a successful and efficient recruitment technique that is popular among all participants.

The first known occurrence of volunteer speed matching (held by Volunteer Centre Dacorum), started as something of a joke but quickly proved to be a fun, cutting-edge recruitment event that was popular with both potential volunteers and local organizations. The original event had all the elements of speed dating: scorecards, stopwatch, and "daters" moving tables on three-minute whistle sounds. Thirty-one organizations and 53 new volunteers approved of the signature event, with all volunteers and organizations achieving some "yes" and "maybe" scores (Energize, 2005).

According to the director of HandsOn West Central Ohio, her speed matching event had a great response and results: For the 18 organizations that participated, they had at least 7 actual volunteers result from attendance of 20 prospective volunteers (Winner, 2009) — a 35 percent success rate. 

For more information
Citations: 

Energize. (2005, July 31). Weekly volunteer management news: Archive for 2005 July-December. Retrieved from http://www.energizeinc.com/news/2005dec-july.html

Winner, N. (2009, June 17). Re: Volunteer fair [Electronic mailing list message]. Retrieved from http://lists.etr.org/read/archive?id=99088

Winner, N., & Zlatic, C. (n.d.). Volunteer speed matching: Dating meets volunteering [PowerPoint slides]. Retrieved from http://www.nationalserviceresources.org/files/sample-forms/volunteer-speed-matching.ppt

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